Assefa is a mountain of a man, 6'5' and work ethic to match. His care in the harvest inspires everyone around him to excellence, out of respect and possibly fear. Assefa however has a heart of gold but takes his responsibilities very seriously which involves a commitment to his employees. This is evident in by the nature of the communities he works in and is responsible for, spanning 100+ hectares. The health and joy that spring from the people in his community largely stems from Asefa's direct investment in their lives. Be it support or just a high standard of workplace cleanliness. The Keneon chire derives it's name from Assefa's son, Keneon. Everything about Assefa's commitment to quality is represented in the final product, we're very happy to be able to share with you.
In Ethiopia coffee has a special cultural value. Ethiopians in Sidama can be found holding coffee ceremonies in which people get together to solve the communities' problems. Sidama zone is bordered by the Arsi Oromo in the north and west, Gedeo, Burji, Guji Oromo people groups in the south. Sidama is a fertile area with varied terrain including warm flats and cold highlands. This allows for unique growing conditions for the region's coffee. In addition this coffee comes from an extremely special preparation lot. The ripe cherries were placed in a floating tank, in order to ensure quality. Once floating cherries were removed, the cherries were placed on slotted, raised drying beds and manually rotated for even drying, which took place over 15 days. The drying racks can be seen in our pictures above